Hull, United Kingdom

Category: Creative Campaign

Micro-Macrocosm

This is the final render of the environmental animation with everything coming together to be one piece each texture blends together well none of them clash with each other and the colors chosen worked well to bring this animation together sound could not be created for this animation however it would bolster the piece to…
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Layering and separation

VFX breakdowns or multiplane animations are a great way to see how animations and CGI are put together as you can see the entire scene constructed or deconstructed layer by layer they are a great way to see the finer details in a piece and being able to separate those from the rest of it…
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Narrative over a specific time within a specific space

It’s crucial for the environmental animation that the flow of time be depicted beforehand otherwise when it gets created everything might fall apart at the seams and not flow correctly this could cause a bunch of issues in the long run so the creation of a storyboard is required as “The storyboard is a very important…
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Comparison of small multiples

Textures are a great way to view small multiples as they are all the same shape but what’s in them is always slightly different from each other this is a great example of “simultaneous two-dimensional indexing of the multiplied image, flatland within flatland” (Tufte 1990 P.78) each of these square textures is made from 32×32…
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Introduction / Use of colour

The environmental animation will be used to show how we impact the environment and will be targeted towards large companies that do a lot of environmental damage to show them that what they are doing is harmful but it can be changed for the better and to do that color will be used heavily as color…
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